The 4 Basic Pillars of a Successful Online Local Marketing Plan

I recently wrote about the many challenges small and medium sized business owners face while constructing and implementing a successful internet marketing plan. The often insurmountable challenges we pointed out were ‘time’ and ‘money’. Small business owners are consumed with what they do best; operating their business and making sure their customers are satisfied. In addition, many owner/operators also manage the marketing direction for their companies and do not have substantial budgets for advertising and outside marketing services.There are still local businesses that have virtually no online presence, but most have tried at least a few forms of online marketing. For example many businesses have a website, built by a neighbor’s son or the local web design company and may have even set up a Facebook page. Perhaps they even have one of the large PPC (Pay-Per-Click) firms running a Google campaign for their company. Most small business owners have put together their online marketing strategy over a period of months or even years and have purchased a few services along the way from outside marketing companies. As any good business person would do, they try to keep the parts that are working and get rid of the parts that are not yielding results.The inherent problem with this type of “hit or miss” strategy is that the success or failure of an individual online marketing strategy is often interdependent on the strengths or weakness of other parts of your online presence. Let’s discuss the four main components of a local online marketing plan.The Four Pillars of Success: Marketing Plans for Local BusinessPillar One: Targeted Web TrafficHaving a business website posted on the web is not going to create traffic from prospective customers all by itself. Websites need to be marketed in order to generate a steady flow of traffic for your business. Many business owners have the common misconception that having the prettiest website is somehow going to translate into a successful website. If I had to choose between a gorgeous website not positioned to gather traffic versus a simple, perhaps even ‘ugly’ website, that is positioned properly to gather significant local web traffic, I would choose the latter.What is Targeted Web Traffic?Local business websites can receive targeted web traffic from a variety of sources and methods. Let’s first discuss what the term targeted traffic means. In the most basic sense, targeted web traffic could be defined as a web user who visits your site that possesses at least one criteria or characteristic that you believe would fit within your definition of a potential customer. An example could be as simple as their location. If your business sells pizza or dental services, you might be interested in any consumers that live within 5-10 miles of your business, but you would not be interested in consumers that live 1,000 miles from your business location. Another example of a targeted web user is someone that is specifically searching for your product or service or has previously expressed an interest. The point we are making is that your goal as a local business marketer, is to position your website to receive traffic from local consumers that have (or are likely to have) interest in your products or services.Paid versus Free Web TrafficLocal web traffic comes from a variety of sources and all of them should play a role in driving targeted traffic to your business. There are some sources that you need to pay for on a per click basis or per impression basis and others that can be free, provided that you do the necessary legwork to position your website to take advantage. Developing an efficient mix of web traffic for your business will take time but this is the first part of a local marketing plan. The purpose of this article is not to delve too deep into the benefits or pitfalls associated with any specific source of targeted web traffic but rather to demonstrate that traffic is only one part of an overall marketing plan. Web traffic is only valuable to your business if your website has the ability to effectively engage with visitors and provide a mutually beneficial experience. If your web visitors reach your site and leave within 5 seconds, there isn’t much benefit to either party.Pillar Two: Websites that Engage and Convert Your CustomersThe manner in which your website presents your business to web visitors has a profound effect on how efficiently your site will help potential customers take the next step in engaging with your business. Website visitors will typically decide in a manner of seconds if they are on a page or site that can satisfy their needs. Most websites will fail this first test and lose potentially valuable traffic before ‘the game’ even begins. This is often referred to as ‘relevancy’. Simple, if your site doesn’t instantly appear to provide the information, services, products etc. that the web user is interested in, they will move on to a site that does. The second and equally important requirement for a successful local business website is ‘engagement’. Visitors must be enticed to take the ‘next steps’ with your business. This can be accomplished with a variety of simple techniques and is also a topic that will not be covered in great depth in this article. The point we are stressing is that the quality of your website design, from a marketing perspective, plays a significant role in the success a local business will have in converting web traffic into new customers.Pillar Three: Tracking, Analytics and TweakingInternet marketing is part science and part art, but the results are pure math. Your business pays real money to engage in internet and offline marketing efforts and you are expecting new customers that pay you real money as a result. The entire marketing process needs to be measured, tracked and periodically studied. This is the only way to make adjustments to your marketing plan in order to make as cost effective as possible. A few basic procedures can be implemented on your website and in your business workflow to give business owners the tools to monitor how well marketing efforts are performing and where change can and should be made. Tools can be used to help determine how well your traffic is performing, how well your website is performing and even how well your staff is performing. When you spot a weak part, you at least know where to make some tweaks. In addition, if you are using an outside marketing professional, they should be able to provide assistance with this, as opposed to just selling you one piece of the puzzle. The cost of a click or an impression may not mean that much to your business, but the value of web lead, a customer phone call or a store visit that results in new business is meaningful. The bottom line is you must have some concrete method to measure your marketing outcomes in order to determine if you are spending your money wisely.Pillar Four: Customer CommunicationThe internet has made inexpensive and free tools available for even the smallest local business owner to engage in an ongoing conversation with potential and existing customers. Businesses that are not taking advantage of these tools are leaving too much money on the table and certainly not maximizing the benefit (e.g. new business) they can extract from web visitors. Direct response may be your businesses primary goal, but not every potential customer you engage with is ready to make a buying decision immediately; but they may be ready in the near future. You will want to make sure your business is on “the top of their mind’ when they decide to move forward. Tools such as email, social media and even your website can be used to maintain an ongoing conversation with your prospects, so when the time comes for them to make a purchase, your business is positioned as a top choice and is easily accessible. To make this a reality, your web traffic, your website and your tracking need to be in sync with each other.Successful local marketing plans are built over time and are not about the latest “fad” or “get rich quick” scheme. Creating a winning formula for your business and one that can have staying power can be achieved by first understanding the basic components of success. This article only covers this “tips” of the four essential “icebergs” you will need to explore, but successful business plans must be laid upon solid foundations.

Fashion and Accessories Home-Based Business

If fashion is what your language is, then you can be good at fashion and accessories making home-based business. The world is thrilled with the enhancement that fashionable items and artistic outputs can do. Life could be dull without fashionable clothes, creative beads and pieces, beautiful shoes, nice costume jewelries, and modern bags. Young and old individuals are more open-minded in carrying what’s in. Women have become trendier while men have started to dress for the day-with or without occasion.


To start a fashion and accessories business, you must be aware of latest trends in dress and apparels. Be aware that your competitors are malls and shops that are mushrooming everywhere but be challenged to provide what they cannot which is house-to-house transaction. Your clients need not spend money for gasoline just to travel to the shops to get a new pair of accessories or dress. There are two options you can choose in venturing into fashion and accessories business. First is that you can get good deals from wholesalers and producers of signature and non-signed brands that are sellable. Second is that you can create your own line of jewelries, accessories, bags, shoes and watches. Whatever products you will be specializing on, you must zero it down to establish a more specific identity as a company.


If you will be creating your original clothing pieces and costume jewelries, you must be largely creative in terms of fashion and jewelry designing. This could be a greater challenge and test as to what extent you are capable for producing. You might need extra hand to create multiple products to suffice multiple orders. Always be ready to set reasonable prices for your customers.

Great Single Player Card Games

Card games are a great way to pass the time with a group of friends, but they can also be great fun just by yourself.First of all I will address what makes single player card games so enjoyable. Single player card games have been around for hundreds of years and are a core part of western society. People enjoy them for a number of reasons, the more basic games, such as Klondike and clock solitaire are simple and accessible for most people, this is what makes them so fun, all you need is yourself, a little time and a deck of cards.Some people enjoy the challenge placed by the more complex card games, some find playing single player card games relaxing on a cool summers day. The choices are endless and this is what makes them such a good hobby – once you’ve learnt a couple of single player card games they can amuse you for hundreds of hours, simply because each game is always different, no game of solitaire is the same, and with the number of varieties that are out there, single player card games are one of the best hobbies around.Card games have evolved over the years, today when most people think of solitaire games today, many people would immediately think of the digital versions for computers, and this is a natural occurrence and overall a good thing for single player card games, as times change they need to stay current, however, there are still millions of people who play the “old-fashion way” with a standard deck of cards.


When can I play single player card games? Some single player card games are short (10-15 minutes) while others can range from 30-45 minutes. Once you’ve learnt a number of both complex and simple games, you can choose which to play depending on your time frame.For example if your on holiday and you’ve got a few minutes before your going to the beach, a quick game of Klondike can be the perfect time killer. Whereas if your on the boat on your way to your holiday, a nice long game of La Belle Lucie may be more suited.Now I will attach a brief guide of how to play Beehive Solitaire, which a fun, interesting variant of solitaire:Shuffle the pack. Then, holding the cards face down, count off 10 cards and put them in a pile face up on the table, with only the top card showing. This is the beehive.Deal off the next 6 cards, placing them in 2 horizontal rows of 3 cards each. This is the flower garden into which you try to get the bees, or cards in the beehive, as well as all the other cards. Hold the remainder of the pack in your hand, face down.The object is to combine all the 52 cards in sets of 4 of a kind, such as 4 Threes, 4 Jacks, and so on, by grouping them in sets of 4 in the flower garden, and removing each set when it is completed.Play: With the cards laid out as described, begin to send bees to the garden. If the top card of the beehive is the same in value as any car in the garden, place it on that card. Then the next card in the hive being uncovered may be used if it has the same value as any card in the garden.No card is ever place on the beehive, since the object is to use up all its cards as quickly as possible. Cards are placed only on the 6 garden cards.If 2 cards in the garden have the same value, place one on top of the other, and fill the vacant space with the top card of the beehive. When all the cards of the same value, among the cards on the table, have been combined, deal off 3 cards from the pack in your hand, placing them in a pile face up, with only the top card (the third card from the top of the pack) showing.This will begin a working pile. If the top card has the same value as any card in the garden, place it on the garden card, and use the card it uncovers in the working pile if it, too, has the same value as any in the garden. When you complete a set of 4 cards of the same value in the garden, such as 4 threes, remove it, put it to one side, and fill the vacant space with the top card of the beehive.


When there are no more cards in the beehive, fill a vacant space with the top card of the working pile. Go through the pack 3 cards at a time, placing them face up on the working pile and using as many as you can on cards in the garden, building sets of 4. Then turn over the working pile and go through it again, 3 cards at a time.To win the game: If you combine all the cards in sets of 4, you win. Then turn over the working pile and go through it again, 3 cards at a time. However, if you have gone through the working pile without being able to use a single card, you lose the game.Overall single player card games are one of the best hobbies still around today, they stimulate your brain, are excellent for practising your problem solving skills and have been shown to increase your IQ, so give them a try!